Basketball is an extremely famous and popular sport in most parts of the world. In fact it is a sport that people generally like to watch, follow, engage with and wager on. Basketball, on a global scale, is the second most bet on sport when it comes to total gambling revenues. And it is not only world-class championships, competitions and leagues that accumulate the load of bet slips, it is also local and regional competitions that are very interesting to watch and bet on!
As a huge bet-generating sport, basketball maintains a special place in the functions and operations of online sportsbooks. In Portugal, where the specific sport is highly popular, bookmakers base a large part of their strategies on basketball bets, in their effort to get a share of the rising market. In fact, a look into betting sites in Portugal, only verifies the emphasis that they place on basketball bets. But when there is too much emphasis from all competing sites, how can one sportsbook stand out and reach punters?
Why is promotion essential?
The competition in the online gambling industry is intense and strong, especially when it comes to basketball betting. Whether on a global scale or on a regional and even local level, online bookmakers are trying to capture a share of a market pie that is continuously growing as a result of global attention on sports betting.
If these online sportsbooks are to succeed in making profits, attract and retain customers, instill customer trust and loyalty, then they definitely need to make use of the broader marketing principles and communication tools.
So, if you want to make sure that your betting site stands out from the crowd, then you need to focus on its promotion. There are so many betting sites, both local and international in countries like Portugal right now, that you can literally get lost, phased out or even become ‘invisible’ to your target market and the broader customer population.
You need to build awareness, foster preference and create relationships with customers if you want the betting site to have good chances of differentiating and becoming competitive in ways that are profitable and meaningful. Betting sites that get sufficient, effective, strategic and targeted promotion, eventually grow bigger and bigger and they enjoy greater revenues and profits.
Betting site basics: prerequisites for effective promotion
But first things first! There are some basics, which are necessary prerequisites if you want your promotion strategies and practices to be effective.
* Emphasize product quality: ensure that your site offers good betting products to customers, such as attractive betting markets, competitive odds, appealing bonuses and good customer service. After all, what you sell is bets, so make sure that you sell quality betting.
* Develop a user-friendly interface: betting sites need to offer convenience to their users and the interface for the services needs to be as easy and effective as possible.
* Focus on credibility and reliability: nobody will want to place bets on a questionable site when it comes to safety, security and/or accountability.
How to promote a betting site?
After making sure that you have the basics for your betting site, you need to find ways to promote it, so that it becomes more visible and accessible and it drives traffic.
SEO (Search Engine Optimization) strategy. Ranking high in Google search is of paramount importance, because it drives organic growth and it brings your site right at the front of users. Getting to the top of search engines pays off with bringing in customers, increasing traffic and driving growth.
Link building and keyword optimization are the main components of the SEO strategyhelping a site move upwards and rank higher in the results, when users perform their searches.
Affiliate marketing. Affiliations in the world of betting sites are essential when it comes to promotion. Affiliate marketing helps your site earn traffic and customer base through other blogs or sites. In simple words, it is marketing that sends traffic to your site and it gets paid for that.
Content marketing. Emphasis on quality content, content that is appealing, interesting and engaging on the one hand but strategic and optimized on the other hand, are key to promoting a betting site. Whether on your site, on affiliate sites or guest posting, the content that is linked to your brand needs to be such that it drives traffic.
Social Media Marketing: It’s all about social media now and this is something that you need to realize sooner or later, because presence, activity, communication and relationship building are core elements of a successful strategy that effectively promotes a betting site.